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Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Comment fabrique-t-on un best-seller, un hit ou un blockbuster? Il analyse le jeu des acteurs, les logiques des groupes et suit la circulation des contenus sur cinq continents. Get A Copy. More Details Original Title. Other Editions Friend Reviews.
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Choosing is bad. After all people are imbeciles. And they need someone like Martel to be guided to the higher planes where they can understand how the state knows what is best for the people it owns.
The predecessor of the Fake News hysteria giving way to a generalization of Pravda for all societies. A great book to understand global and regional culture and how big entertainment companies struggles to adapt to each culture where they trying to get in and make profits. Very detailed study on the globalization of the modern entertainment world. At times a little dizzying when Martel name-drops as if to prove his study is valid because he's been to all these places and met all these people, but the analysis is nuanced and the scope large enough to keep you interested over the nearly pages.
You can tell which sections were written in the first version of the book as they seem slightly dated for an industry as fast-paced as entertainment, but thankfully Very detailed study on the globalization of the modern entertainment world.
You can tell which sections were written in the first version of the book as they seem slightly dated for an industry as fast-paced as entertainment, but thankfully the tome was updated for so it's still very relevant. And of course a lot of the forecasts Martel made when he wrote the book are still ongoing. One of the most detailed and coherent pieces of work on how "mainstream" industry is created and distributed in a number of countries.
A fascinating read that makes the work of culture creation appear almost more interesting than the content itself. Also includes an analysis of how and why Americans are so successful at disseminating their content, and why Europeans are flailing against new media enthusiasts like India, China and the Middle East.
Absolutely instructive! Taught me a lot on the global entertainment system! Too good for a contemporary understanding about global media. Very comprehensive and englightening study of world media.
This was just for a course on college. It was interesting but at the same time very repetitive and tiring. Readers also enjoyed. As dedicated readers already know, some of the best and most innovative stories on the shelves come from the constantly evolving realm of young ad Read more Trivia About Mainstream. No trivia or quizzes yet. Quotes from Cultura Mainstream. Lo que quieren es multiplicar y ampliar sus mercados. Permiten multiplicar un contenido en todos los soportes y facilitan el versioning y el Global Media.
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Cultura Mainstream : Como Nacen los Fenomenos de Masas